Trendspotting: Only in Japan

A recent article on NYMag.com discusses how an advertising agency in Japan solved the dilemma of selling their big ass burgers to women.

Apparently, women consider small dainty mouths a sign of beauty. Cracking it wide open to take a bite out of a big ass burger is unattractive.

YES
Hide your shame with a good-looking wrapper. I approve.

NO
You're right to think this is still creepy.

MAYBE
You prefer to eat tacos and would prefer a wrapper with a Mexican Gaucho's moustache on it instead. Viva Taco Bell! Viva!