My Precious

 Confessions of a Sneaker Head

I LOVE SNEAKERS! 

High-tops, low-tops, mids in nylon, leather, plastic, camo, glitter or cheetah print. I love them all. And with the influx of designer sneakers in the market recently, it's certain that Golem and I aren't the only ones dreaming about our precious sneaks. Because a designer (mainly Nicholas Ghesquiere) realized that there's a lot of money to be made in sneakers. And it's the essential accessory for all street style stars.

But the popularity of sneakers wasn't just driven by one talented Frenchman. It doesn't hurt that a new generation of men and women have taken jobs outside the traditional money-making industries of finance and banking. Many have taken on new roles in the ever growing fields of tech, app development and websites. Here the uniform isn't a blue suit, tie and oxfords. The look is about clean t-shirts, jeans and sneakers (see Mark Zuckerberg as textbook example). This created a whole new consumer for whom the sneaker goes beyond the treadmill in the gym. It's part of their everyday uniform.

YES
I'm always looking at a few sneakers such as:
--Jeremy Scott's Adidas plaid high-tops
--Nike Air Force 1 Downtown in silver metallic
--Rick Owens for Adidas sneaker
--Anything Y-3

NO
Orthopedics don't count as sneakers.

MAYBE
You're a banker who can hit the courts and play like Jordan in your Sperry Top Siders. You go boy!