Sunday, October 13, 2013

Watch Out: Avicii Wake Me Up Video

 Just watched this music video (which seems to be sponsored, cast and directed by Ralph Lauren's Denim & Supply brand). What struck me as funny is that the video is a simple story about a beautiful young woman with a girl who's probably a younger sister. They both have a pair of triangles tattooed on their arms. 

As they walked through town styled in head to toe RL Denim & Supply, the townspeople gawked at them and gave judgmental looks. The little girl asks "why do they hate us?" The older of the pair doesn't have an answer but manages to find the camera light perfectly to pout. She then rides a horse under a bridge to the fashion district of a quiet city. There she finds another gorgeous model looking woman who has the same triangle tattoo on her shoulder. The pair of models strut off to an Avicii open air night concert skipping any possible meals--with the exception of that ecstasy pill. They danced the night away and the leading model went back home to collect her underage model sister so that she can also discover the ecstasy of partying with other models.

YES
Models can be persecuted for their beauty. They can find refuge in each other until the casting agent calls. Then it's all out model civil war.

NO
The video didn't make me want to wear RL Denim & Supply jeans any less than I did before watching this far-fetched video. Kind of feel embarrassed for them.

MAYBE
Avicii has a model girlfriend he promised to make a video star...and he most certainly did. 

File under WATCH OUT

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