Dear Gilt,
I was there at the very beginning eager to participate in the virtual auction. It was thrilling to sneak a bid during my lunch break at my lonely cubicle just to get my greedy little hands on the discounted Philip Lim leather jacket. But then you changed. You decided to expand into children's, homewares, bedding, travel, food and anything else you could sell. If it were slave days, I wouldn't put it past you to offer people on your site for a cheap discount and affordable prices with express shipping.
I miss those days when you offered focused merchandise that I actually wanted to buy. Now you're just all over the place. Who the hell are some of these so-called brands you want me to buy in a hot second? Even you must question some of the things you're selling because instead of having a designer sale, you're now having a "lifestyle" sale. Today's sale is Fall Essentials...really? You're not fooling me, Gilt.
But hey, I understand why you did it. You had some fierce competition coming up behind you. There's RueLaLa, HauteLook, Fab and anyone else with a web developer based in India and a crazy new idea. It's over saturation and you felt threatened by the young guns giving you a run for your money. It doesn't mean you had to change just because there were more flash sale sites out there. Instead of staying true to who you are, you tried to sex it up with home, kids and travel. It was too much and you made all these changes so fast like an over eager teen losing his virginity. Just when I was becoming a loyal shopper, you became someone else. You became someone I can't see myself with in the future spending my money. I'm no longer in love you with Gilt.
Take care of yourself. I'll see you around.
Xoxo,
#Unsubscribe
YES: I'm no longer in love with Gilt
NO: It should also not be your GILTY pleasure any more
MAYBE: It's time to revisit my old flame...ebay...nah, that was worse
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