My Kind of Brand

Everyone is a brand unto themselves.

Let's give thanks to the mother of all brand builders...Jennifer Lopez.

This girl from the block took a mediocre singing voice, basic acting talent and the gift to jiggle where it counts all the way to the bank.

If my ass could launch a clothing line, guarantee an 8 million dollar a year seat on a nationally televised show and still defy gravity in my 40's then I would shake my bon bon up and down Hollywood boulevard until it cemented a place in the walk of fame...wait, I think she did that too.

But everyone is now a brand. Even the once innocent and quiet street style photographer (the Sartorialist) and the blogger without a social life (Bryan Boy, ManRepeller and StyleBubble) have all become megabrand with a staff, a stylist and an agent. They'll sell anything if the price is right. They have to. With so many copycat blogs popping up every other minute, they have to make the Benjamins while the iron is still hot on their Google search.

Because at the end of the day, we are all a bunch of Jenny's from the block waiting for our pay-offs. Some people say that they really love what they do. But the money helps you to love it a little more than before.

YES
Let's all thank J-Lo for teaching us that you can brand anything even if your talent is mediocre. I'm pointing all fingers at you Kim Kardashian. Before your ass launched a thousand branding initiatives, JLo did it first. Give her a shout out.

NO
You don't need an ass to brand yourself. I do it all the time. It's easy. Just take a permanent marker and put your name or self-designed logo on everything. This morning, I did just that on my Starbucks.

MAYBE
You are Coca-Cola and you're pissed that your brand has bottomed out literally. You're burnt out from all the different ways you've tried to resell yourself to America. There was Coke Zero, Clear Coke, Cherry Coke and Coke 1, 2, 3 and infinity. Sorry I'm not not sorry. I'm into Smartwater.