Hating on Djokovic

I was invited by a friend recently to join him to go see Djokovic at the NYC Uniqlo 5th Avenue flagship store.

Quickly, I declined.

It's not that I'm a bigger Nadal fan or abhor tennis as a professional sport, but I can't support Djokovic's endorsement of Uniqlo's athletic apparel.

Frankly, they suck. Don't let the Japanese marketing trickery of breathable and smart-wicking fabric trick you. But when did your t-shirt develop a brain? When you sweat it gets wet and depending on how quickly the sweat evaporates determines how effective your shirt really is...and Uniqlo's athletic wear doesn't wick as well as something made by Nike, Adidas or even by H&M Athletic.

Having been suckered into the multiple hang tags with the water droplet illustration on Uniqlo's shirts, I quickly learned how it chaffed and made my skin itch when I worked out.

YES
The lesson is unless you're being paid millions of dollars to wear crappy athletic wear, stick to the brands you know. Don't fall for that Japanese smart fabric advancement bullshit. Take it from a marketing sucker.

NO
You don't have to stop wearing it if you're Djokovic. You probably have assistants out there to buy better quality Adidas and they sew the Uniqlo logo on top of the Adidas one.

MAYBE
You work out in the buff. If that's the case, please look into man-scaping.