They're WATCHING You

 

A watch is a man's only acceptable piece of jewelry that he can be judged by...aside from a wedding ring. But rings aren't decorative. They serve the purpose of telling marriage hungry single women whether of not the guy is available. At least they're supposed to ward off horny single women, but there's always going to be a Tiger Woods or Johnathan Edwards who attract women who look at a man's wedding ring like Golem on Mount Doom. PRECIOUS!

But men are still required to wear rings to at least prevent affairs from happening. Good luck men.

Watches on the other hand are obsolete with the advent of a cell phone society where everyone is face down into their smartphone at every moment possible. But men are obsessed with their watches in the same way women are obsessed with the cut, color and clarity of their diamond ring. Even when women don't get married, they are still invested in getting their bling on in some way. The watch is a man's only way to get his bling on. 

Ever noticed how often you see guys who roll up their sleeves so that their wrist candy can get some exposure time? 

If we take the adage of spending two months salary on a wedding ring, then why can't a guy spend two months salary on his own personal bling. The rule of thumb is a leather wrist band is perfect for work. A pilot's watch the size of a dollar coin and as heavy as a $20 coin is good for weekends and rubber watches are for sport. But it's all about what you like. Obviously there are watches that you invest in because they become heirlooms and collectibles. There are watches which are just for fun. And there are watches because they are just really f-ing cool.

The same way women have 3 C's in selecting a diamond, men should follow FMC:

Face: Size and dial style (i.e. roman numerals vs sticks or dots)
Movement: Quarts, hand winding or automatic
Cost: How much do you want to spend

It's your time to shine. Strap it on, roll up your sleeves and get to work.

YES: Invest on a watch you can afford. Don't get cray-cray.

NO: A fake watch will never look real, feel real or last as long as the real thing.

MAYBE: You can buy a cheaper watch for every day or the gym and save the nicer watch for events.