Canada gave us the Bryan Adams songbook, the human acrobatics of Cirque du Soleil, the comedy stylings of Austin Powers and Pam Anderson's body of work...YEAH BABY!
Now Canada has given us their latest fashionable export, Joe Fresh. The first time I heard about it, I asked myself, how fresh is it? Is it knitted fresh every day in the Thai factory where it's produced fresh? Or is it fresh off the runway male model's back fresh?
My friend explained that Joe Fresh is a mix of American Gap styling with H&M pricing. With that in mind, I had to investigate Canada Joe.
Walking to the 5th Avenue and 16th street store location, the orange and white colored sign was a bright beacon drawing me in. Inside they had everything that I love. They had stripe shirts, brightly colored khakis, shorts, cotton blazers and boat shoes. And nothing was more than $60. I was in some kind of fashion nirvana. Rummaging through the racks, I realized that Houston we have a problem. The size small looked more like a medium than small. Damn, it's American sizing!
I'm not a thin mint who could be a body double for Mick Jagger in his heroin period, but I'm also nowhere close to becoming John Goodman's stand-in. In order to fit the clothes at Joe Fresh, I would need to load up on at least another pound of good ole fashioned Canadian bacon. I even convinced myself to try on a shirt just to see if I was just delusional, but I was right. I was swimming in it. And finding clothes that flatter your body is fashion 101. I saw it on Oprah or the like.
So my final review of Joe Fresh is:
YES: It's for guys who are a little taller and broader than myself. They offer fashionable basics at very affordable prices.
NO: If you fit an H&M small perfectly, then that's where you should stay. You'll find me at the rack behind you.
MAYBE: Joe's stuff will shrink in the wash?
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