What used to be a special item you wore only a handful of times has become over commercialized with every tweet, post, instagram and tragic YouTube unboxing video.
That's why people...err...consumers have moved towards personalization. I've done it. It started with Ralph Lauren's custom polo shirts with my initials and I slowly moved on to LL Bean totes with my friend's nicknames.
The novelty was fun at first. But then, everyone started having their initials placed on everything else. So in the end, the idea of personal luxury also lost its luster.
YES
Fashion is a bitch. Being original takes a lot of work to make it personal and unique. Even your initials aren't enough.
NO
You don't need to pay extra to make it personal. Just get a stencil and some paint.
MAYBE
You can afford to have one of a kind things made just for you. It's called Haute Couture. You're definitely doing it way big.
